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American singer Madonna, throughout her career, spanning three decades, has obtained a remarkable series of statistical achievements, setting and breaking several world records with her participation in entrepreneurial activities, of acting and her performance in the musical scene for her videos, singles, albums, and tours. Her first appearance in the ''Guinness Book of World Records'' was on 1988 with her third studio album, ''True Blue''. Since then, she has earned multiple appearances, some 20 at least in February 2012, including her insigne record title as the top-selling female recording artist of all time.〔 Madonna's commerciality has achieved scrutiny studies and analysis from different point of view in the academia world or by marketers, through her marketing strategies, controversies and reinvention, surpassing to others new or contemporary artists. In popular culture, many international artists have been called "Madonna", many times, by their impact and success in their respective countries or genres. Also, her presence in popular culture, has been led to create world records about Madonna. Dubbed as the most successful and most influential female artist of all time,〔〔 Madonna's music is defined in several occasions, for changing contemporary music history for women's, mainly rock, dance and pop scene.〔〔〔〔〔〔 == Madonna's commercial impact and analysis == Madonna is the best-selling woman artist in the history〔 and dubbed as the most successful and most influential female artist of all time. Her commercial impact and her world records has generated scrutiny analysis from academics, marketers and others professional. These comments and studies usually determine that Madonna has amassed an incredible success through her marketing strategies. etc.〔 〔 Her particular case, is used like a reference for the media, when other artists have also been called "Madonna", many times, by their impact and success in their respective countries or genres. For example, Tarja Turunen called "Madonna of Metal", Ofra Haza dubbed as "The Israeli Madonna", or "Madonna of the East", Namie Amuro alongside Ayumi Hamasaki as the "Madonna of Japan", until Sezen Aksu named "The Turkish Madonna", Ayi Jihu like "The Chinese Madonna", Anita Mui named "Madonna of Asia", and Brenda Fassie as "The Black Madonna" or "The Madonna Of The Townships". Video-Land, VH1 and others declared her as The Greatest Female Artist of All Time, unsurpassed, unequalled. Madonna's music is defined in several occasions, for changing contemporary music history for women's, mainly rock, dance and pop scene. Susan Sarandon said that "the history of women in popular music can, pretty much, be divided into before and after Madonna". ''Rolling Stone'' of Spain wrote that "she became the first viral Master of Pop in history, years before the Internet was massively used. Madonna was everywhere; in the almighty music television channels, 'radio formulas', magazine covers and even in bookshops. A pop dialectic, never seen since The Beatles's reign, which allowed her to keep on the edge of tendency and commerciality."〔 But most high, Geoff Boucher said that Madonna reshaped the definition of a pop superstar. In her decade-debut in 1980s, yesteryear and current references, denoting her as the most successful female artist in this decade, while Official Charts Company calling her "the pre-eminent female music icon of the Eighties" and the richest woman in pop. Madonna make a fashion trending during the 1980s and Amy C. Teeple from agency SuccessWorks, said before the phrase "girl power" was even born, you couldn’t beat Madonna. According to Tony Sclafani from MSNBC, "It's worth noting that before Madonna, most music mega-stars were guy rockers; after her, almost all would be female singers ... When The Beatles hit America, they changed the paradigm of performer from solo act to band. Madonna changed it back—with an emphasis on the female."〔 In 1993, Author James Collins described Madonna's relatively unusual status as a woman performer. During the 2000s. In ''The Global Jukebox: The International Music Industry'' (2002), author Rob Burnett denoting a range Madonna's albums have sold an average of 9 million copies each worldwide. And generally, Madonna's sales reflected as a phenomenon, like the IFPI report of 1999. The International Federation of the Phonographic Industry (IFPI) announced officially in 2006 that Madonna had sold over 200 million copies for her albums alone worldwide. An analyst mentioned, that "few pop stars and fewer businesses have understood the intricacies of Madonna's genius of reinvention and the inevitable end of the business cycle. They should learn it from Madonna, the branding expert". According to NewNowNext.com during 30 years with her tour concerts, Madonna performing in 511 shows front 10 million people and generated $1.3 billion in ticket sales as March 2015. ''Billboard'' named as the greatest female touring artist and with MDNA Tour she is the only female act to be Billboard's highest-grossing tour twice in a three-year span. In May 2014, the magazine listed her as the fourth highest grossing touring act since 1990, with total earned revenue of $1.14 billion and 9.7 million attendance at her 382 shows. Professor Karlene Faith called to as a "mainstream hero";〔(【引用サイトリンク】title=Madonna, Bawdy & Soul )〕 but during her career, the comments about Madonna's success have a variety. For example, in 1990, American journalist Bob Sipchen, ask when Saddam Hussein has disappeared into the darkest archives of the world's collective memory banks, questioned if will Madonna remain a universally omnipresent cultural icon?; critic Luc Sante agree that "wants to conquer the unconscious, to become indelible.... then, is a bad actress, a barely adequate singer, a graceless dancer, a boring interview subject, a workmanlike but uninspired (co-) songwriter, and a dynamo of hard work and ferocious ambition.” Madonna’s only talent, according to this line of reasoning, lies in the realm of self-promotion". Likewise American Jennifer Egan novelist said in a critic about her permanence in public eyed and her work, she expressed in a question: "please. Will she ever go away? I asked. And asked and asked as the years kept passing".... "And in all the years since, she’s been there".〔 One of her advocates is author Jon Pareles when said: "Don't think of Madonna as one more singer clawing her way up the pop charts. Think of her, instead, as a continuous multi-media art project dedicated to examining notions of glamour and success, and the limits of mainstream sexuality". In an academic article by European School of Management and Technology annoted that the answer to this question (how has Madonna been able to maintain her incredible success?) lies in five key ingredients of successful strategy that are equally relevant to companies and individuals: ''Vision'', ''Deep understanding of consumers and the industry environment'', ''Leveraging competences and addressing weaknesses'', ''Consistent Implementation'' and ''Continuous Renewal''. VH1 asserted that the central concept of Madonna’s career is reinvention.〔 In this case, Canadian newspaper ''The Vancouver Sun'' ambivalent critic said that "her uncanny ability to attract publicity, her remarkable business acumen and a knack for reinventing herself has allowed her to overcome a mediocre voice to become the best-selling female recording artist in the world". Expanding their comment about Madonna's success "not only has set trends in fashion, video and concert performance, she has been a pioneer in the music business. Also in negotiating breakthrough business deals... She also broke the business mould by penning a deal with StubHub. Madonna has won too many awards for her music, videos, performances and acting to list here but she deserves one more -- an honorary MBA". Authors in book ''The Fine Art of Success'' described in this way: "One of the most important drivers of Madonna's success has been her desire to achieve stardom her strategic vision. Madonna demonstrated a clear commitment to her superstardom goal that has been pursued with single mindedness throughout her career() It is clear that Madonna's success has been underpinned through her deep and insightful appreciation of customers and understanding of the music industry".〔 Mathew Donahue of Bowling Green State University's Pop Culture Studies program called to as really is the Queen of All Media: "she does music and film and books and videos and so on() she's on top of the latest trends in the music industry and the fashion industry and in business and in media and technology." Similarly, British academic Peter James Thomas wrote in his book, that "Madonna changes with incredible consistency... each time starting a trend. Her ability to change consistently thoroughout her career separates her from entertainers, thereby strengthening her brand". Although the media questioning her performance against new artists, others cite, that for example, VH1 that she paved the way for every female artist, including, Rihanna, Lady Gaga, Britney Spears or Katy Perry.〔 Incredible India mentioned that more than twenty years after her debut, "Madonna's marketability continued to soar even as many other stars stumbled and disappeared".〔 Music critic Shannon Carlin from Radio.com in 2013 noted that she’s become a brand of her own, becoming a multi-hyphenate artist who proves female pop stars don’t have an expiration date and throughout her career, Madonna has also taken chances to ensure she made a pretty penny off of her music, even when the industry was dying a slow death. In 2003, Ian Young noted that Madonna as the most successful female performer in history and with twenty years "is a long time to stay at the top of the world's pop charts". 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